The logo whoich looks like a 3 inside a B is actually two Russian letters, one for the Russian word BOCTOK, in English script "Vostok", meaning "east" Like the city of Vladivostok and part of the BOCTOK line of manufactured goods which included tools, precision tools and many wrist watches of various types.
The work which begins with what looks like a 3 is actually the Russian word " завод " aka ZAVOD, meaning "factory"
The Russians were not very original in naming things.
The ZIL limo came from the ZAVOD IMENA LENINA aka the FACTORY NAMED AFTER LENIN
The GAZ truck came from the Gorkiy Avtomobiliy Zavod meaning Gorkiy Auto Factory
A quick story:
One I went on a semi-official visit after the Berlin Wall fell to a former East German state. The governor beamed with pride as he showed us his new marketing campaign to excite consumers.
It consisted of two posters:
" Buy Orange juice! It's good for you!" and the winner.....
" Buy concrete! It's what stuff is made out of !"
Umm, after you buy this stuff, what do you do with it? Nobody knew.