>out of business
Of course. What were they thinking?
Woman aren't that stupid.
Woman don't buy pliers.
Woman marry schmucks who own pliers ;P
Or, those women who do buy pliers may also be insulted by being set off, separate from the "real" pliers users. At least they weren't pink.
I can see paying attention to some of the real (though statistical) differences between men and women in this area: smaller handles on some tools, for instance. But those won't serve just women (there are men with small hands), and they won't serve all women (there are plenty of women who find regular-sized handles just fine, thank you).
