Many years ago, I worked at the family hardware business.
Once a year we went to the big hardware show and bought for the upcoming season, usually Christmas.
The salesmen had a few different ways to get you to spend more than you had planned.
Sometimes they would slip you a few bucks, sometimes there was a gift for the wife, sometimes they just plain gave you stuff.
One year, the Estwing hammer booth gave out personalized hatchets.
I still have mine, and tho it hasnt been well cared for, I still kinda like it.
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