oops, sorry, the ad is from 1922 issue of The Automobile Trade Directory.
(Volume 20, Issue 1 , Page 875)
I see ad references only from 1921 to 1923...
Another mag notes: LAKE-ERB MFG. CO.. INC.—332 W. 58th St., New York. N. Y. Manufacturer of wire terminals. pliers. etc. President, James Lake. Jr.: vice-president and manager, George G. Erb; secretary and trrasurer, Alfred 0. Lake
(They moved from 405 Fourth street to 332 West 58th street in 1922)
They seem to have sold using the name B&E also
Also found them listed as making ammeters